Stylist Spotlight: The Savvy Smooth Professional



Travis has been in the hair industry for over 20 years and is a precision cutter and seasoned colorist. However, his favorite (and most frequent) service that he provides at Citrine is the Goldwell Kerasilk Smoothing treatment. Fortified with silk proteins and jojoba oil, the Goldwell Keratin Kerasilk treatment smooths out the hair cuticle; leaving soft, shiny and manageable hair with little to no effort. 

This smoothing treatment lasts 3-5 months (depending on lifestyle). We asked Travis which products he would recommend to help maintain the treatment at home. "My favorite products are the Goldwell Kerasilk Control shampoo combined with the Control smoothing mask as your conditioner. When combined, these two products help reinforce the Kerasilk treatment and also help it last longer as these products have actual Keratin in them."

Travis understands how hard it can be to have coarse, or unruly hair and strongly trusts in the Kerasilk system. With year round frizz management, the Smoothing treatment is ideal for the high humidity North Carolina summer months.



Goldwell Kerasilk Keratin Smoothing treatment

Though this winter season seems to be never-ending, luckily spring and summer are just around the corner! During these upcoming months, the heat and humidity can take it's toll on our hair. causing extra damage and frizziness. Between our everyday routines, beach vacations, and more our hair could use a little extra TLC this time of year. Thankfully, Goldwell's Kerasilk Keratin Smoothing treatment can take care of just that!

Goldwell prides themselves on their exclusive Kerasilk with Keratransform Technology (KT3),  a result of their latest research which fuses three powerful ingredients together technologies,to ensure long-lasting transformations. The first two ingredients, Keratin and lightweight silk, aid in structural support and color protection - the foundation for all Kerasilk formulas. Inspired by skin care science, the third ingredient delivers specialized results specific to each Kerasilk segment. 

A FORMALDEHYDE FREE service, this treatment offers smooth, manageable hair for up to 3 - 5 months, which is the foundation for beauty, strength, and protection! 



Another wonderful benefit the Smoothing treatment has to offer, is that it is FORMALDEHYDE FREE! 

Goldwell Kerasilk Keratin Smoothing: Safe Alternative to Coppola Keratin

Goldwell Kerasilk Keratin Smoothing Treatment Citrine is revamping our approach to dealing with frizzy hair by introducing the Goldwell Kerasilk Keratin Smoothing treatment, which was recently endorsed in Cosmopolitan Magazine's October issue.   Our team received first-rate education in using this smoothing treatment to make sure it was the best and healthiest alternative to our former keratin treatment for both our staff and clients.

There has been a lot of buzz in the past few years about the dangers of keratin treatments which contain formalin which converts to formaldehyde when activated by heat.  Traditional keratin treatments contain the ingredient and label their products as formaldehyde-free based on the technical difference between the liquid and vapor forms of the chemical.

Martyn Smith, a professor of toxicology at the University of California at Berkeley: "Long-term, [formaldehyde is] reportedly toxic to your nervous system — impairing your mood, memory, balance, and sleep — and with repeated exposure, it can cause cancer."

All that to say...  Citrine's stylists  like to choose environmentally safe and healthy products for our clients and we found the solution with Goldwell's Kerasilk Keratin Smoothing treatment, which is truly formaldehyde free.  We are offering this service now.  So turn your fight with frizz over to the professionals and call us to schedule an appointment today! Check out Heather's before and after using the Kerasilk Smoothing treatment on one of her clients:

Citrine Stylist Heather's Kerasilk Before and After