Davines hair products

Transform Your Hair with Davines

Did you know Citrine Salon is a proud carrier of the Italian hair care line, Davines?

Davines was established in 1983 by the Bollati family, being founded as a small hair care research lab based in Parma, Italy. Taking a scientific approach to hair and beauty, they've created unique and innovative hair care formulations. After a decade of honing their skills, the family formed the Davines brand we know and love today.

The Bollati family founded Davines on high standards of sustainability, paying special attention to their craft and it's impact on the environment. Today, Davines constantly innovates their products and releases new concepts, keeping us inspired and curious about the limits of hair and design. All Davines products are still produced in Parma, and are exported internationally, creating a distinctive brand culture and lifestyle

Although Davines carries hair care and styling products for every hair type and condition, the Oi line has received some of the most love and attention from our staff and clients- and for good reason!

Ideal for daily use as part of a beauty routine, the Oi shampoo, conditioner, and styling products impart intense shine and hydration on hair, without weighing it down. Hair is left feeling extraordinarily soft, fragrant, and voluminous, resulting in easy maintenance and styling. 

A key ingredient that sets Oi apart is Roucou oil, derived from the Annatto plant. Originating from the Amazon, Roucou oil has the unique ability to restructure hair and provide protection against sun exposure and environmental damage. It is abundant in beta-carotene, ellagic acid, and antioxidants, which provide free radical-neutralizing properties.

Roucou oil's rich abundance of beta carotene makes it ideal for it's use in hair products. It has been shown to increase the production of melanin, which keeps natural and color-treated hair looking its best. Beta carotene is also responsible for fighting frizz and keeping grays at bay, making Oi the ultimate multi-benefit beautifying product. 

The Oi line consists of a shampoo, conditioner, leave-in/detangling milk, and finishing oil. Oi's signature scent is present in each product- a clean-smell that is exotic, yet sophisticated and not overpowering. The Oi line has expanded to include a hand balm, body wash, lotion, and soap! Experience the Oi line's ability to deliver immediate results, regardless of the condition of your hair.

Stop in now and pick up any three Davines Oi products and receive a free Oi Body Kit! 


 


 

Davines Introduces Essential Haircare Line

Davines Minu
Davines Minu

February is a boring time of year - the holidays are over and spring has not yet started to peep through the gray and dreary winter weather.  This year though, Davines has brought us something to get excited about during the mid-winter doldrums - their new Essential Haircare Line.

From Davines:

"The reborn line is a combination of the scientific commitment of Davines' laboratories and protection of the Mediterranean's artisan and cultural heritage, with optimal formulas free from sulphates and parabens, and with just added touch of selected active ingredients grown in Italy that contribute to keeping alive vegetable species at risk of extinction so to protect the biological diversity."

New products are always exciting but even better, Davines has partnered with non-profit Slow Food Foundation for Biodiversity through the Presidia Project.  In other words, your hair product addiction is really a contribution to the protection and preservation of biodiversity! Plus, the packaging of the Essential Haircare range is Zero Impact - carbon neutral and is created using the minimum amount of food grade plastics necessary.

All carbon dioxide emissions generated by the production of the containers are offset through contributions to the creation and protection of forests in Madagascar.  So, even if you are buying an aerosol hairspray, Davines is balancing your use of the product by making a donation.

There are nine products families in the new Essential Haircare line.  Many of the families are familiar but revamped to be better for your hair and the environment including the NouNou, DeDe, MoMo, Love (both Curl Enhancing and Smoothing), Melu, Volu, and Oi.

PLUS - the newest addition to the Davines family, the Minu shampoo, conditioner, hair mask, and serum formulated specifically for color-treated hair.  Minu has been wildly popular since we put it on our shelves because of its sulfate and paraben free formula and clean citrusy scent.

Stop by Citrine Salon and pick up some of Davines's newest products and feel good about your contribution to sustainable beauty!

New Product Spotlight: Davines "This is a Texturizing Dust"

Davines More Inside Texture Dust
Davines More Inside Texture Dust

Our favorite family-owned Italian hair care company just launched a brand new product in time for the holidays called"This is a Texturizing Dust" from their More Inside line.

For a video tutorial on how to use this fantastic new product, check out the following link:

http://www.davines.com/en/news/view/more-inside-texturizing-dust/

Product information from Davines Official Website:

Styling dust, ideal to create instant volume and structural texture

Benefits:

immediate volume generation

hair texture expansion

gripping capability for updos

adjustable structural support

traceless mat finish

The formula is paraben-free and with no added colourings.

HOW TO USE:

Shake gently before use. Sprinkle directly onto roots where volume is desired. Alternatively, put the powder in the hands, rub together then apply to the hair for added texture and style definition. For a "hair expansion" effect sprinkle the texturizing dust on a flat brush and pass it on the hair lengths and tips.

And if you are not convinced of the power of this dust yet, check out the effect it had on Kim Kardashian's look in her Fleur Fatale fragrance ad:

davines-texture-kim-k
davines-texture-kim-k

Something is brewing at Davines!

What could it be?
What could it be?

Bumble and Bumble aren't the only ones with new tricks up their sleeve this summer! Davines is cooking up a new family of products, but it is a surprise! Stay posted here and our Facebook for the upcoming reveal from Davines!