Did you know Citrine Salon is a proud carrier of the Italian hair care line, Davines?
Davines was established in 1983 by the Bollati family, being founded as a small hair care research lab based in Parma, Italy. Taking a scientific approach to hair and beauty, they've created unique and innovative hair care formulations. After a decade of honing their skills, the family formed the Davines brand we know and love today.
The Bollati family founded Davines on high standards of sustainability, paying special attention to their craft and it's impact on the environment. Today, Davines constantly innovates their products and releases new concepts, keeping us inspired and curious about the limits of hair and design. All Davines products are still produced in Parma, and are exported internationally, creating a distinctive brand culture and lifestyle
Although Davines carries hair care and styling products for every hair type and condition, the Oi line has received some of the most love and attention from our staff and clients- and for good reason!
Ideal for daily use as part of a beauty routine, the Oi shampoo, conditioner, and styling products impart intense shine and hydration on hair, without weighing it down. Hair is left feeling extraordinarily soft, fragrant, and voluminous, resulting in easy maintenance and styling.
A key ingredient that sets Oi apart is Roucou oil, derived from the Annatto plant. Originating from the Amazon, Roucou oil has the unique ability to restructure hair and provide protection against sun exposure and environmental damage. It is abundant in beta-carotene, ellagic acid, and antioxidants, which provide free radical-neutralizing properties.
Roucou oil's rich abundance of beta carotene makes it ideal for it's use in hair products. It has been shown to increase the production of melanin, which keeps natural and color-treated hair looking its best. Beta carotene is also responsible for fighting frizz and keeping grays at bay, making Oi the ultimate multi-benefit beautifying product.
The Oi line consists of a shampoo, conditioner, leave-in/detangling milk, and finishing oil. Oi's signature scent is present in each product- a clean-smell that is exotic, yet sophisticated and not overpowering. The Oi line has expanded to include a hand balm, body wash, lotion, and soap! Experience the Oi line's ability to deliver immediate results, regardless of the condition of your hair.
Stop in now and pick up any three Davines Oi products and receive a free Oi Body Kit!