Welcome to the modern wave of curl, texture, body and movement!

Traditional perms are a thing of the past with the latest and greatest American Wave!

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The great Nick Arrojo was eager to bring back the visual interest of textured hairstyles. In 2011 they decided to return fashion’s eye to sexy waves, bouncy shapes, and curvy styles packed with volume. Nick and his team wanted to find a quick, easy and damage free permanent texture facility using modern ionic technology. American Wave is exactly that! American Wave creates soft and playful looks which are customized to your preference. Whether you want more volume, loose waves, big curls, or even a texture reduction to maintain your natural shape while making your hair manageable, American Wave is for you!

 

Since its launch in 2012 it has been a huge hit at hair and beauty shows worldwide. It has been featured on The Today Show to The Chicago Tribune to Vogue, Cosmopolitan, and Allure. Fast forward to today and more and more clients are asking for the American Wave. The system uses editorial hair setting techniques for fashion-forward looks. The ionic waving lotion reduces stress on hair, creating a smooth cuticle. Perfect for natural-looking wave and curl patterns.

 

There are three different service options, which are tailored to meet your specific needs.

  • The Beach Wave: Merges straight and wavy textures to create sexy, tousled beach waves!
  • Expanded Curl Patterns: For resilient, full curl patterns. Great for those who want texture expansion!
  • Style Support: Adds volume to limp hair. Great for putting OOMPH into your blow-dries and hot-tool styling!2

American Wave is suitable for all hair types. Whether you have fine, limp hair and want tons of volume with little to no effort, or want that right from the beach look. American Wave has something for everybody!

 

We recently had some of our very own stylists attend a Nick Arrojo American Wave class and they all received certifications on American Wave! We are all so excited to be a part of the American Wave culture! Call us today to book an appointment!

arrojo american wave

information credit: www.arrojoamericanwave.com