Citrine is revamping our approach to dealing with frizzy hair by introducing the Goldwell Kerasilk Keratin Smoothing treatment, which was recently endorsed in Cosmopolitan Magazine's October issue. Our team received first-rate education in using this smoothing treatment to make sure it was the best and healthiest alternative to our former keratin treatment for both our staff and clients.
There has been a lot of buzz in the past few years about the dangers of keratin treatments which contain formalin which converts to formaldehyde when activated by heat. Traditional keratin treatments contain the ingredient and label their products as formaldehyde-free based on the technical difference between the liquid and vapor forms of the chemical.
Martyn Smith, a professor of toxicology at the University of California at Berkeley: "Long-term, [formaldehyde is] reportedly toxic to your nervous system — impairing your mood, memory, balance, and sleep — and with repeated exposure, it can cause cancer."
All that to say... Citrine's stylists like to choose environmentally safe and healthy products for our clients and we found the solution with Goldwell's Kerasilk Keratin Smoothing treatment, which is truly formaldehyde free. We are offering this service now. So turn your fight with frizz over to the professionals and call us to schedule an appointment today! Check out Heather's before and after using the Kerasilk Smoothing treatment on one of her clients: